Frameworks, observations, and field notes from our work designing high-performing sales organizations. Written for hospitality leaders thinking carefully about structure, growth, and what performance actually requires.
Erin Smith's work in the trade and business press — a three-part series on the design of high-performing sales organizations, plus recent coverage and expert commentary.
The argument that reframes how hospitality leaders should think about underperforming sales organizations — and what to do about it.
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How sales diagnosis translates into structural change — and why the gap between knowing and doing is where most organizations stall.
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The patterns that quietly derail sales transformations, and the structural choices that separate the ones that take root from the ones that don't.
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Erin is featured as an industry expert on building sales capability inside outdoor hospitality and experiential travel operations — where structure, not effort, sets the ceiling on revenue.
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A profile of the thinking behind Aurelia — why hospitality organizations rarely underperform for lack of talent, and what it takes to build sales teams that scale without burning out.
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If something here resonates with what you're working through, we'd welcome the conversation. A focused strategy call is the best place to start.