Terms of Service.

Acceptance of these terms.

By visiting our website, downloading our complimentary materials, submitting an inquiry, or otherwise engaging with our content, you confirm that you have read, understood, and agreed to be bound by these Terms and our Privacy Policy. If you do not agree, please do not use the site.

If you are accessing the site on behalf of a company or organization, you represent that you have the authority to bind that entity to these Terms.

The nature of our practice.

Aurelia is a boutique advisory firm partnering with hospitality leadership teams on sales strategy, organizational design, performance infrastructure, and leadership alignment. Our website provides general information about our practice, our point of view, and the kinds of engagements we accept.

Site content is informational, not advisory

The content published on this site — including articles, frameworks, the complimentary guide, and any educational materials — is provided for general informational purposes. It reflects our perspective on hospitality sales organizations and is not a substitute for engagement-specific advice tailored to your organization.

Engagement agreements.

When you retain Aurelia for advisory services, our work together is governed by a separate written engagement agreement that specifies the scope of work, deliverables, timeline, fees, payment terms, confidentiality obligations, and other engagement-specific provisions. Those engagement-specific terms govern the work; these Terms govern your use of the website and our general practice information.

In the event of any conflict between these Terms and an executed engagement agreement, the engagement agreement controls for that engagement.

Intellectual property.

All content on this website — including the Aurelia name and logo, the Six Pillars framework, the Aurelia Sales Success Diagnostic, the Aurelia Sales Transformation methodology, written materials, graphics, photographs, and the overall design — is owned by Aurelia Hospitality Consulting LLC or its licensors and is protected by United States and international copyright, trademark, and other intellectual property laws.

Limited permission to use

You may view, download, and print individual pages of the site for your own personal, non-commercial reference. You may share links to our content on professional platforms and quote brief portions with attribution to Aurelia Hospitality Consulting.

What you may not do

• Reproduce, distribute, or republish substantial portions of our content without prior written permission
• Use any Aurelia trademark, framework name, or methodology in a way that suggests endorsement, partnership, or affiliation that does not exist
• Create derivative works, training data, or competing materials based on our content
• Remove or alter any copyright, trademark, or other proprietary notices

User conduct.

When using our website or submitting information to us, you agree to:

• Provide accurate and truthful information
• Use the site only for lawful purposes and in a manner consistent with these Terms
• Refrain from attempting to gain unauthorized access to any portion of the site, our systems, or other users' information
• Refrain from introducing viruses, malware, or any code intended to disrupt or damage the site
• Refrain from scraping, harvesting, or collecting information from the site through automated means
• Refrain from using the site to send unsolicited communications, advertisements, or promotional materials

Confidentiality & information you share.

When you submit an inquiry, request the complimentary guide, or otherwise contact us, the information you provide is handled according to our Privacy Policy. Aurelia treats prospective client information with discretion, but a confidentiality obligation between you and Aurelia is established only through a signed non-disclosure agreement or executed engagement agreement.

For your own protection, we ask that you not share highly confidential, proprietary, or material non-public information in an initial inquiry. If our conversation progresses toward a possible engagement and you need to share sensitive information to assess fit, we are glad to sign a mutual non-disclosure agreement first.

Disclaimer of warranties.

The website and its content are provided on an "as is" and "as available" basis. To the fullest extent permitted by law, Aurelia disclaims all warranties, express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, accuracy, and non-infringement.

No guarantee of outcomes

Our content describes frameworks and approaches that have produced results in the engagements we've led. Hospitality sales organizations vary in size, structure, market, leadership, and dozens of other factors. Past results are not a guarantee or prediction of future outcomes for your organization. Any specific results referenced on the site reflect past engagements and should not be interpreted as a promise of comparable performance for any prospective client.

Third-party links

Our site may include links to third-party websites, articles, or resources. These are provided for convenience and do not constitute endorsement. We are not responsible for the content, privacy practices, or accuracy of third-party sites.

Limitation of liability.

To the fullest extent permitted by law, Aurelia, its members, employees, and affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages — including but not limited to lost profits, lost revenue, lost data, business interruption, or loss of goodwill — arising out of or in connection with your use of the website or reliance on its content, whether based in contract, tort, negligence, or any other legal theory.

To the extent any liability is found despite the above, Aurelia's aggregate liability arising out of or relating to the website shall not exceed one hundred dollars (US$100). Liability arising from a specific engagement is governed by the limitation-of-liability provisions in the executed engagement agreement.

Some jurisdictions do not allow the exclusion or limitation of certain damages, so portions of these limitations may not apply to you.

Indemnification.

You agree to indemnify, defend, and hold harmless Aurelia, its members, employees, and affiliates from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to: (a) your use of the website in violation of these Terms; (b) your violation of any law or third-party right; or (c) any content or information you submit through the site.

Modifications to these Terms.

We may update these Terms from time to time to reflect changes in our practice, legal requirements, or business operations. When we make material changes, we will update the "Last updated" date at the top of this page. Continued use of the site after changes are posted constitutes acceptance of the updated Terms.

Governing law & dispute resolution.

These Terms are governed by and construed in accordance with the laws of the State of Colorado, without regard to its conflict-of-law principles.

Any dispute arising out of or relating to these Terms or your use of the website shall first be addressed through good-faith negotiation between the parties. If negotiation does not resolve the dispute within thirty (30) days, the dispute shall be resolved by binding arbitration in the State of Colorado, conducted under the rules of the American Arbitration Association. The arbitrator's decision shall be final and enforceable in any court of competent jurisdiction.

Notwithstanding the foregoing, either party may seek injunctive relief in a court of competent jurisdiction to protect intellectual property rights.

Miscellaneous.

Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.

Entire agreement

These Terms, together with our Privacy Policy and any executed engagement agreement, constitute the entire agreement between you and Aurelia regarding your use of the website.

No waiver

Our failure to enforce any provision of these Terms shall not constitute a waiver of that provision or any other provision.

Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.