Privacy Policy.

Information we collect.

Information you provide directly

When you contact us, request the complimentary guide, or schedule a strategy call, we collect the information you submit. This typically includes your name, business email address, company name, role, and any details you share about your organization's sales challenges.

Information collected automatically

When you visit our website, we automatically collect limited technical information through cookies and similar technologies, including:

• Your IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages you visit and time spent on each page
• The referring website or campaign that brought you here

Third-party analytics & tracking.

We use a small number of industry-standard analytics tools to understand how visitors find and use our site. Each operates under its own privacy policy:

Google Analytics

Helps us understand site traffic, page performance, and visitor behavior in aggregate. Google may use cookies to track activity across multiple websites. You can review Google's practices at policies.google.com/privacy and opt out via the Google Analytics Opt-Out Browser Add-on.

Meta (Facebook) Pixel

Used to measure the effectiveness of any advertising we may run on Facebook or Instagram and to deliver relevant content. Meta's data practices are described at facebook.com/policy.php. You can manage ad preferences in your Meta account settings.

LinkedIn Insight Tag

Helps us understand visitor demographics in aggregate and measure the performance of LinkedIn campaigns. LinkedIn's policies are at linkedin.com/legal/privacy-policy.

How we use your information.

We use the information we collect for the following purposes:

• To respond to inquiries you submit through our contact form
• To deliver the complimentary guide and related educational content you've requested
• To follow up about a potential engagement, schedule strategy calls, and exchange information necessary to evaluate fit
• To improve our website, content, and the relevance of our communications
• To measure the effectiveness of our marketing and identify the channels that best serve our audience
• To comply with legal obligations, enforce our Terms, and protect against fraud or misuse

We do not sell your information. We do not share your information with third parties for their own marketing purposes.

How your information is stored and shared.

Form submissions are routed to our customer relationship management (CRM) system, where they are accessible only to Erin Smith and any authorized Aurelia team members directly involved in your engagement or inquiry. We use commercially reasonable safeguards to protect your information, including encrypted transmission (HTTPS) and access controls on our internal systems.

We share information only in these limited circumstances:

• Service providers who help us operate our practice, such as our CRM platform, email service, scheduling tool, and analytics providers — each bound by confidentiality and data-protection obligations
• Legal obligations when required by law, court order, or to protect our legal rights
• Business transfers in the unlikely event of a merger, acquisition, or sale of assets, in which case we will notify you in advance

Cookies & tracking technologies.

Cookies are small text files stored on your device when you visit a website. We use both first-party cookies (set by us) and third-party cookies (set by our analytics partners) to operate the site and understand how it's used.

You can control cookies through your browser settings — most browsers allow you to refuse cookies, delete existing ones, or be alerted when cookies are being set. Disabling cookies may affect some functionality of the site, but you'll still be able to read and browse our content.

Your rights and choices.

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request that we correct inaccurate information
• Request that we delete your personal information
• Object to or restrict certain uses of your information
• Withdraw consent for processing where consent is the legal basis
• Receive a copy of your information in a portable format
• Opt out of marketing communications at any time using the unsubscribe link in our emails

To exercise any of these rights, contact us at info@aureliahospitalityconsulting.com. We respond to verified requests within 30 days. California residents may have additional rights under the California Consumer Privacy Act (CCPA); we honor verifiable requests from California consumers in accordance with applicable law.

Data retention.

We retain your information for as long as necessary to fulfill the purposes described in this Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Generally:

• Active client engagement records are retained for the duration of the engagement plus seven years for tax, legal, and business-record purposes
• Inquiry and prospect records are retained for up to three years after our last contact unless you request earlier deletion
• Analytics data is retained according to the standard retention periods set by our analytics providers (typically 14–26 months)

Children's privacy.

Our services and website are directed to business professionals and are not intended for children under 16. We do not knowingly collect information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

International visitors.

Aurelia operates from Colorado, United States. If you visit our website from outside the United States, please be aware that your information will be transferred to, stored in, and processed in the United States. United States data-protection laws may differ from those in your country. By using our site or providing information to us, you consent to this transfer.

Changes to this Policy.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this Policy and, where appropriate, provide notice through our website or by email. We encourage you to review this Policy periodically.